I've been a regular at every SOMESSO
event so far, and Lee Bryant
kindly invited me to the latest incarnation last Thursday - a joint SOMESSO and Headshift one day Social Business Summit
. Sorting out a very embarrassing attack of the ave.exe
virus delayed me enough that morning to miss the two keynotes from Jeff Dachis
and JP Rangaswami
(my Mac friends tell me I should make the switch, but I'm stubbornly staying on Windows along with 90% of my customers). I was particularly disappointed missing JP, as everyone told me his session was excellent, breaking the way ahead with the social business topic down to transaction cost. As soon as the video of his session is available, I'll update this post to include it.
The social business theme is dear to my heart. The word social and the social media
term can be counter productive when talking to some business leaders about the way businesses needs to change in the 21st century. This summit meeting was all about applying what I would call enterprise 2.0
and some would call social tools (blogs, wikis, micro-blogging, tagging and other collaboration tools) to help businesses be more ...