 After some soul searching I've just started updating my various personal profiles around the web to say I'm a social business evangelist rather than saying enterprise 2.0. I've got close to this before. I wanted to explain why now. For me that terminology change is a big deal because I'm not 100% comfortable with " social business", but it's not me rather the market that decides. If we move the clock forwards 5 years I'm sure we'll be using different language again, and I believe the way the smart companies use social media and social tools in their businesses today will be as natural and essential to any organisation as a website, email, phones or mobiles (cell phones for my US friends, handys for the Germans - language is so crucial!). I actually prefer the term " amplified enterprise" because the terms " social business" (as used by the likes of Dachis, Altimeter Group and IBM) or " social enterprise" (as used by Salesforce) are already occupied by a very different idea. Go ask the average, non-technology oriented bushiness person in the street and see what they say. Actually my perspective on this topic has 4 dimensions:
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 We are several months past the 10 year anniversary of the September 11 (9/11) attacks, but one of the significant consequences of that event a decade ago highlights the cultural divide between the USA and Europe on data protection. Data privacy has been hitting the news recently because of Google's changes in their terms and condition. Frank Jennings of DMH Stallard, who chairs the Governace Board for the CIF Code of Practice on which I sit, has just published a good analysis of the proposed reforms to the EU's data protection laws, and that triggered me to visit the topic here. Data in terms of security, privacy and sovereignty is still the number 1 issue for companies who are first considering Cloud Computing. As a buyer, you need to carry out your due diligence for any software, platform or infrastructure as a service - you should be checking how and where the provider will be storing your data, and how YOU will comply with legislation like the Data Protection Act. Here in the UK, if your systems handle personal information about individuals you have a number of legal obligations to protect that information under the Data Protection Act 1998. .. ...
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 I've just made a significant switch in one of the main tools I use for my own personal productivity which highlights a key trend for the industry and all of us - the personal cloud. Whether it is for work or our personal lives we use desktop computers, laptops, mobile phones, media players and tablets and a lot of the time we need to get at the same stuff from each device. For some time we've been used to setting up our smart phones so we can sync and access the same email as on the computer or the web, and the early adopters and geeky types have been sharing photos and documents too. The personal cloud will make that easy and more pervasive for everyone.  Let me explain more with the key tool that I use for all my writing, note taking, project documentation and capturing of ideas. Since January 2005 I've been using what I believe is Microsoft's best and most undervalued product - OneNote. OneNote is a free form note taking application with a user interface that looks like the Windows equivalent of a cool Moleskin notebook. I can type, draw, insert pictures or make screen clippings and capture my thoughts in multiple notebooks. .. ...
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 One of the big issues for a buyer today considering Cloud Computing is how do you choose a good Cloud provider from a bad one? Who do you trust? Maybe the Cloud Topic needs some standards? Well actually there are so many standards bodies and vendor groups that the picture is confused - something that I try to demystify with my company and with the various cloud groups that I'm involved with. If you type "cloud standards" in to Google, you'll find an alphabet soup of acronyms, and even the first entry in the list - a " Wiki site for Cloud Standards Coordination" - initially looks promising, but doesn't yet mention some of the key organizations that have something worthwhile to contribute to this topic. When you do some research you find the International Organization for Standardization (their ISO 27001 on IT security is relevant for the data centre) or the IBM backed Open Cloud Manifesto or The Open Data Center Alliance, and many others, but most of their output seems to be about technical standards for set up, programming and interoperability of services - good for the industry as a whole, but not necessarily relevant to the average .. ...
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 This week I was invited by IBM (and Ogilvy PR) to join in the collaboration debates at the Social Business Expo, a new strand of the Unified Communications Expo at Olympia . This is not an event I would normally attend, covering everything from phone handsets through VoIP to tele conferencing, but I'm sure the social business component of ths show will get even bigger next year. The attraction was to be part of what IBM is doing, which moves a long way from your typical steel, white and blue corporate show stand. Their event was themed around recreating the late night downtown diner scene depicted in Edward Hopper's famous Nighthawks painting from the 40s. It represents loneliness and alienation. IBM are the sponsor, but their partner Collaboration Matters came up with the concept, created and hosted the stand. The front of the cafe was peopled with actors who remained in character throughout both days, and who alternated between the original solitary view, and using smart phones, iPads and Macs to collaborate and connect with people. Each character had their own Twitter identity so we could interact and break through the social isolation. ...
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I just want warn the Internet and social media addicts everywhere that I will be back blogging again on a more regular basis from today. I've left a big gap since my last post although I've carried on tweeting and RTing snippets and the good stuff - the Twitter community that I follow still gives me the best, filtered access to quality content and ideas from out there. I've been addicted to Twitter since 14 February 2007 - It seems appropriate that our 5 year love affair started on Valentine's Day! I haven't been completely absent from publishing blogs as Cloud Advocates started a regular email newsletter called Cloud means Business over on Fresh Business Thinking. The newsletter goes out to over 70,000 subscribers, and each post goes up on the FBT site too. I write 2 of the 4 posts each month, and we are just about to publish the 8th edition. I'll repost some or all of those 16 articles here in the coming weeks, and I'll add links in a side column soon. As well as that I have half a dozen draft posts languishing in Evernote ready to be completed. Thank heavens it isn't a blank page.... The thing that finally spurred me back to action was contributing to the ...
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 Two weeks ago I was part of a modest International stream as part of Twinfield's very impressive National Accountancy Day in The Netherlands. They have been running this Annual event for 6 years and it has grown from 30 attendees back in 2005 to 500 last year, and well over 600 attendees this time, along with an exhibition area where around 40 companies showed their Twinfield connected applications and services. There was a buzz of excitement, and a feelgood vibe you might expect from a Salesforce event, but not necessarily with a collection of mostly accountants as the audience. The event was significant, both because of the size and the fact that this was the first event following Wolters Kluwer's takeover of Twinfield earlier this year. It gave me a chance to gauge the progress they've made and judge how well Twinfield will thrive under their new parent's regime. The initial indications are very positive. The International stream was attended by UK customers like Goodman Jones, CWM, and Wingrave Yeats. Twinfield's Irish partner presented their Ezora reporting system. P2D explained their document scanning solution that is now live linking purchase invoice scans ...
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 In his book The Origin of Species, Charles Darwin called divergence the driving force that creates a new species. Last week Amazon enhanced their Kindle range of e-readers, but also applied some divergence to the tablet market by extending in to a new sub-category of mobile tablet devices with the Kindle Fire. I think it's going to be huge and spell a lot of trouble for Android tablets from the likes of Motorola, HTC and Samsung, and probably BlackBerry's PlayBook too. Up to now these "me too" devices haven't put much of a dent in the Apple iPad's market leading dominance. This particular step by Amazon is a flanking move on Apple, but in itself it won't harm iPad sales much. Amazon is going to take a very strong position at the bottom end of the tablet market, and whatever their next step is things are getting interesting. Let me explain a little. Al and Laura Ries applied Darwin to marketing to explain how product categories diverge with their excellent 2004 book The Origin of Brands. In a follow on article for AdAge, Al wrote: "In Darwin's words, "nature favors the extremes." The "sweet spot" of a market is an illusion that soon .. ...
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Some of you may know that Sir Ken Robinson is a hero of mine. His 2006 TED talk on education, that I've blogged about before, is inspirational. Track down and read his book Out of Our Minds. Until doing some research on another topic I had missed completely this October 2009 Toronto, Canada event at which he spoke - Artscape's third Creative Places + Spaces: The Collaborative City conference. Sir Ken talks about collaboration in the 21st century and creativity as an operational idea, which you can plan for and make happen systematically. Here are some quotes from his talk: "Creativity is an operational idea. You can plan for it and make it happen systematically" "We need to make innovation a habit" "Politician's say the trouble is you can't define creativity, and I say the trouble is YOU can't! That's the problem" "We need to teach creativity in education just like numeracy and literacy" "It's a key operating principle for the next phase of development in the 21st century" "Creativity Is a step on from imagination" "it's applied imagination" "Creativity is the process of having original ideas that have value" ...
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